Align San Diego Family Chiropractic
A comprehensive wellness center website featuring advanced content management, patient review systems, AI content generation, and sophisticated SEO optimization for a San Diego chiropractic practice.
Project Overview
Align San Diego Family Chiropractic is a full-featured healthcare website built for a San Diego chiropractic practice specializing in prenatal, postpartum, and family care. The project showcases advanced web development techniques including headless CMS integration, custom review systems, AI-powered content enhancement, and intricate SEO strategies with hub-and-spoke content architecture.
Key Features
Technical Implementation
Content Management
Built a comprehensive Sanity CMS implementation with custom schemas for all content types. Implemented Portable Text for rich content editing, custom input components for specialized fields, and live preview functionality. Created custom validation rules and reference management for complex content relationships.
Review System Architecture
Designed and implemented a unique review system that aggregates patient testimonials from multiple sources (Google, Yelp, direct submissions). Built filtering and sorting capabilities by service type, condition treated, and rating. Implemented schema markup for rich snippets in search results.
AI-Powered Content Enhancement
Integrated OpenAI API for automated content optimization, including meta description generation, blog post enhancement, and SEO keyword suggestions. Built custom prompts and workflows to maintain brand voice while improving content quality and search visibility.
SEO Strategy
Implemented a hub-and-spoke content architecture with pillar pages for main services and supporting content for specific conditions and treatments. Built dynamic sitemap generation, structured data implementation, and comprehensive internal linking system to improve search rankings and user navigation.
Automation Workflows
Created n8n workflows for automated patient communication, appointment reminders, review requests, and lead nurturing. Integrated with GoHighLevel CRM for comprehensive patient relationship management and marketing automation.
Technology Stack
Frontend
- Next.js 15 (App Router)
- React 19
- TypeScript
- Tailwind CSS v4
- Framer Motion
- Radix UI
CMS & Content
- Sanity CMS
- Portable Text
- Lexical Editor
- Sanity Vision
- Sanity Presentation
- Sanity Media Plugin
AI & Automation
- OpenAI API
- n8n Workflows
- GoHighLevel CRM
- Automated Content Generation
Forms & Validation
- React Hook Form
- Zod Validation
- libphonenumber-js
- Custom Input Components
Email & Payments
- React Email
- Resend
- Stripe
- Payment Processing
Testing & Quality
- Vitest
- React Testing Library
- TypeScript ESLint
- Prettier
Results & Impact
The website successfully serves as the primary digital presence for Align San Diego Family Chiropractic</a>, driving patient acquisition through organic search, showcasing the practice's expertise through comprehensive content, and streamlining patient communication through automated workflows.
The advanced review system and SEO optimization have significantly improved the practice's online visibility, while the AI-powered content generation has enabled consistent, high-quality content production without overwhelming the practice's administrative resources.
Key Learnings
- •Headless CMS architecture provides flexibility for complex content structures while maintaining editorial control and preview capabilities
- •Custom review aggregation systems can provide more value than third-party solutions when tailored to specific business needs
- •AI-powered content generation requires careful prompt engineering and brand voice guidelines to maintain quality and consistency
- •Hub-and-spoke SEO architecture with comprehensive internal linking significantly improves search visibility for healthcare practices
- •Automation workflows for patient communication can dramatically reduce administrative burden while improving patient engagement